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Section 06 · The size of what you're standing in front of

The market is enormous.

Three verticals. Each one alone big enough to build a career. Combined, you're one credible LinkedIn post away from inbound the moment your name shows up.

Vertical 1 · Field Service SaaS

Market

Multi-billion dollar category, established buyers, high renewal rates. Cleaning, lawn care, HVAC, contractors, pool service, pest control. Every operator needs pricing, scheduling, CRM, invoicing — most tools in market are legacy UI on top of legacy backends. Praxis enters as the voice-first, ZIP-intelligent alternative.

Competitors

Maid ProHousecall ProJobberServiceTitanBooksy

Most established. Most legacy UI. Almost none voice-first. None with intelligent ZIP-based demographic pricing baked in.

Vertical 2 · Real Estate Analytics

Market

PropTech analytics and investor tooling is a category with well-funded players (PropertyRadar, Reonomy, DealMachine, Roofstock). Retail investors entering the space grow the demand each year. Most tools priced $299-$1,500/mo. Room for a smart-metric-first entrant like PG Score.

Competitors

PropertyRadarReonomyCherreDealMachineRoofstock

All expensive ($299-$1,500/mo). None have PG Score. None combine attractiveness index with demographic overlay in a single number retail investors can use.

Vertical 3 · Custom Enterprise Systems

Market

Global custom enterprise development services is one of the largest B2B service categories in the economy. The addressable slice for you: US companies willing to invest $50K-$500K on serious production infrastructure — and there are more of them than there are qualified senior engineers to serve them.

Competitors

Nearshore agenciesToptal freelancersIn-house teams

Agencies overpromise. Toptal is talent-only, no operational muscle. In-house teams are 6-12 months to hire and $1M+/year cost. You are the third option that shouldn't exist but does.

Where you have unfair advantage

1. Depth × Independence. 25 years of code combined with zero dependency on cloud vendors or agencies. Most senior engineers are locked into AWS, Google, or their employer. You built your own stack.

2. Operating leverage. AI orchestration lets you run what would normally require a 10-person engineering team. Cost structure is a fraction of any competitor. You can price aggressively OR pocket huge margin, your choice.

3. Multi-vertical portfolio. Field service + real estate + AI + custom builds. Any one is a career. Combined, you're a rare polymath — and rare polymaths command premium.

4. Anna's platform. You have direct access to Anna's audience, network, and Genesis Revolution infrastructure. Distribution is already built. Most technical founders spend 3 years trying to earn what you have day one.