Content roadmap · the first six posts.

"25 years of code. 6 systems in production. And I was hiding."

Format: 8-slide carousel

Hook slide: Professional photo of Edmar + tag "The senior engineer nobody had heard of"

Body slides: Timeline of career milestones, screenshot of Argos dashboard, list of the six production systems, one-line description of what each does, one slide on the AI orchestration stack, one slide "why I finally decided to go public"

CTA slide: "Follow for enterprise software done right"

Delegation: Jonathan writes copy · Juliana designs slides · You approve

"This is what production-grade AI orchestration actually looks like."

Format: 45-60 second reel

Content: Screen recording of your terminal executing a full log → issue → fix cycle. Argos flags an alert, an issue auto-opens in the private Git tracker, coding agent picks it up, applies fix, runs tests, deploys. Voice-over: "This entire cycle ran while I made coffee. No engineer touched it."

Hook first 3 seconds: "This is not a demo. This is my Tuesday morning."

Delegation: You record raw · Juliana edits + captions

"Why your AI agents keep forgetting what you told them."

Format: 6-slide carousel

Content: Diagnose the problem (context window limits, no persistence). Explain the solution architecture (Obsidian as memory substrate, decisions log, cross-agent handoff). Show your own setup as proof.

Angle: You are the senior voice in the room. Every technical founder or CTO reading this thinks "this guy knows what he's doing."

"The pricing tool that lost $26K for a house cleaner — and what I built to replace it."

Format: 60-second reel

Content: Story frame — Jessica's ordeal. Then screen-record of Praxis: voice input → transcription → estimate in 5 minutes. End with pricing tier map of the US.

CTA: "DM PRAXIS for pilot access"

"Miami real estate · PG Score of 7.2. Here's what that means for anyone buying this month."

Format: 5-slide carousel + long-form caption

Content: Pick a hot US market. Publish the PG Score, break down the components (yield vs CDI equivalent, demographic momentum, supply/demand pressure), tell the reader what the number implies. Repeat weekly with a different market — series content compounds.

"I turned down a $500K client last month. Here's what a 25-year veteran actually screens for."

Format: Vertical video, you speaking to camera, 90 seconds

Content: Tell the story of the golf-club client who wanted phase 3 at phase 1 pricing, tested you on technicals, wanted to control the code. Explain what a mature engineering business looks like from the inside. Humanize. Position value.

Why this works: Storytelling humanizes. Founder-strength content converts. You filter out bad-fit clients before they contact you.