Launch plan · 30 / 60 / 90.

Not "start posting and hope." A phased operational plan with clear deliverables, delegation, and the metrics that tell us if it's working.

Days 1-30 · Foundation

Week 1 · Fix the front door

Instagram bio, display name, category, link updated (15 min · you)
Landing page live at edmar.dev or equivalent (2-3 days · Genesis dev)
First three posts published: (1) "who I am" carousel, (2) "what I built" reel showing terminal + Argos dashboard, (3) "why I stayed off social" personal story
Anna cross-posts to Genesis audience — first amplification

Week 2-3 · Build authority

Publish posts 4-6 (see Content Roadmap page)
Start LinkedIn presence in parallel (same content, different framing — LinkedIn is where SaaS + enterprise buyers actually shop)
Cold outreach to 20 US cleaning companies for Praxis beta (already have 2 pilots — target 10)
PG Score first market report published as long-form post

Week 4 · Measure

Instagram: target 1,500-3,000 followers, 5-8 inbound DMs, 2-3 discovery calls booked
Landing page: track visits, time on page, CTA click-through
Praxis beta: target 5 paying pilots at $199/mo = $1K MRR baseline
Adjust content mix based on what's landing

Days 31-60 · Convert & scale content

Week 5-6 · Product-led content

Cadence: 4-5 posts per week (2 reels + 2 carousels + 1 educational long-form)
Start Praxis product demo series — one 60-second reel per feature
Weekly PG Score market report (Miami, Austin, Nashville, Phoenix, Boston, Tampa)
Guest appearance / interview on Anna's audience: Instagram Live or IG Reels

Week 7-8 · First real revenue events

Launch Praxis publicly at $299/mo enterprise tier (pilots grandfather at $199)
Launch PG Score at $99 (retail investor) and $999 (enterprise) tiers
First custom-build inbound converted: target 1 engagement at $50K+ minimum
Instagram target: 8,000-15,000 followers, 20-30 inbound leads/mo

Days 61-90 · Systematize what works

Week 9-12 · Machine mode

Post cadence up to daily (or 6× per week) — automated with Jonathan Copy generating scripts, Juliana designing visuals, you approving in batches
Automated inbound qualification via Genesis SDR agents (Davi/Lucas/Felipe) — no cold DM goes uncredited
Praxis at 25-50 paying accounts = $5K-$15K MRR
PG Score at 50-100 accounts = $5K-$50K MRR (depending on tier mix)
1-3 active custom-build engagements at $50K-$150K each

Delegation map

Task	Who	Output
Copy for all posts	Jonathan Copy	Draft ready 24h before post
Visual layouts, carousels, reel scripts	Juliana Ops	Ready assets 12h before post
Paid traffic (if we scale to ads)	Anna Clone	Meta Ads campaigns from month 2
Inbound DM qualification	Genesis SDR squad	Booked calls in your calendar
Landing page & product pages	Paulo Dev	Site + payment flow + auth
Your job	Edmar	Record 2-3 short videos/week + approve batches

Your total weekly time investment: 3-5 hours. Everything else runs on the Genesis operational machine. This isn't a "you need to become a content creator" plan — it's a "you record the raw material, we produce, distribute, and convert."

Brand Strategy · Kátia Method Content Roadmap